Amazing how many people are not familiar with the word, PINKWASHING.

Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink campaign.

Pinkwasher: (pink’-wah-sher) noun.

A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease. It’s time you start checking the personal care products you use for cancer causing ingredients, for a list of the 12 major health damaging incredients go to

Please watch the following two videos to get a better understanding on how some copanies brainwash and fool you when it comes to going PINK.

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