It’s something that’s literally KILLING our
personal productivity – and we don’t even
And the extremely DANGEROUS part is that
this one thing is something that we think is
actually INCREASING our productivity.
That thing that’s robbing us is MULTI-TASKING.
Tim Ferriss, the author of the now-famous book
"The 4-Hour Workweek" wrote a famous post on
his blog that sited an important psychological
The study showed that multi-tasking actually
lowered your I.Q. – on average – more than
I know, hard to believe.
But it’s true.
Our brains are actually made to FOCUS on ONE
thing at a time.
Think about it for a minute. You can’t actually
think about more than one thing at one time.
You can quickly "switch back and forth" between
two things… but you can’t think about more
than one thing in any particular MOMENT in
When we’re multi-tasking, we’re actually NOT
doing two (or more) things at once.
What we’re doing is switching BACK AND FORTH
between things very quickly.
Imagine driving your car down the freeway, and
stopping every fifty feet to switch to another
car… and then starting over.
Multi-tasking isn’t QUITE that bad, but it’s
Every time you switch from one thing to
another – whether it’s something you’re
thinking about or something you’re DOING…
you have to "start over" and "catch up" to
where you were BEFORE.
This process is VERY inefficient.
But the WORST, and most DANGEROUS part about
multi-tasking regularly is that it actually
causes us to LOSE THE ABILITY to focus on one
thing at a time…
And it causes us to become ADDICTED to multi-
tasking in the process…
…and we wake up one day having LOST our
natural ability to stay focused and get
Modern communication channels like email, text
messages, instant messages, and "always on"
cell phones have been the biggest culprit, by
the way. We can’t resist them.
What is killing your productivity, and what are you going to do about it?