One of the biggest challenges is identifying qualified prospects who want what you have to offer. It is SO possible to waste time on cold calls and other marketing activities that don’t work these days. Wouldn’t you rather have a steady stream of HOT leads, that leaves their contact information so you can start to build a relationship with them?
Use the following three ideas to generate a list of qualified prospects.
A. Collect Contact Information
Strive to collect the email address of every person who visits your web site and is interested in the problems you solve. Offer a free article, video, tutorial or guide as bait to motivate people to give you their email address so you can market/contact them again and again.
Offer prospects something they want and make your sign-up form visible.
B. Use Auto Responders
Use an autoresponder to send people a confirmation when they request your free giveaway. In the email ask them for detailed contact information. An autoresponder will also save you alot of time so you can focus on other important business demands.
C. Follow Up with your prospects
Follow up with a call/email. Use this conversation to find out about the problems they want solved. Once you have these prospects on the phone you’ll be surprised how many you can turn into clients.
Use these few lead collection strategies to identify prospects with a problem, one you can solve. Once you know who needs your help, its easy to follow up, close the sale and grow your business.